We love to be Brilliant and we love to be Responsible

We have always taken on the responsibility of only trading in diamonds that are conflict-free, ethical and sustainable. We don't just say that, we show it and continue to stand by it. As specialists in investment diamonds, we are the first in the world to cooperate and use Tracr.

In a networked world, trust is the key to corporate success. In the dazzling realm of diamonds, trust is a burning issue. Nevertheless, the new era of diamond traceability has brought about a revolution in the diamond industry. The journey of a diamond from its source to the hands of its owner was shrouded in mystery in the past. This lack of transparency in the diamond supply chain has led to problems such as conflict diamonds, human rights violations and environmental destruction. Through consistent process optimization and the involvement of important stakeholders, Ajediam Diamonds®, as a pioneer in investment diamonds, is continuing to bring successful transparency to the diamond industry for the customer.

In January 2014, the first ADIAP™ – INTERNATIONAL DIAMOND PRICING was published publicly on the Internet and now provides clear price transparency for everyone. 10 years later, with Tracr, transparency of the origin of every diamond.

It is now possible to trace a diamond from its origin to the end product. Information about every step in the diamond supply chain is recorded and documented, including the processes of mining, cutting, certification and distribution.

With growing awareness and the development of technologies, we have made it possible to implement this transparency. Our customers want to ensure that the value of their diamonds corresponds to their own. Questions about the origin, how it was mined and what benefits it has brought to people and the planet are becoming increasingly important and our drive and ambition is to obtain and provide this for our customers.

Conflict-free

Thanks to the traceability of diamonds, the fight against blood diamonds or conflict diamonds can be significantly strengthened. This means that diamonds associated with violence and unethical practices cannot be put into circulation.

Ethics

As a customer, you have the right, and with us the certainty, that the diamonds you buy are ethically sourced without supporting conflict or human rights abuses, responsibly and correctly sourced.

Sustainability

We encourage and support companies to implement environmentally friendly mining methods, prioritize fair labour practices and support local communities to minimize the industry's social and environmental footprint.

In line with our high standards, we owe it to you so that you, as a customer, can also have a direct influence and only buy conflict-free, ethical and sustainable diamonds.

This transparency not only means that the customer, with their consistent values, can make an informed purchase decision, but the diamond's journey can also confirm that the diamond they own is a natural diamond and not a fake or synthetic stone.

So, working with Tracr is a natural fit for us, as it uses multiple technologies to create an exclusive, tamper-proof digital fingerprint for each individual diamond.

Collaborations like this reinforce our high standards, fulfil our responsibilities to our customers and our environment, and ensure that our customers receive high-quality, responsibly created diamonds, allowing each diamond to tell its story of integrity and social impact. This is our promise to you, because we love being brilliant and we love being responsible.